Tamara Mellon fills a post as Jimmy Choo chief creative officer

Tamara Mellon has a new title in the Jimmy Choo.
Mellon was previously the founder of Jimmy Choo and the president of footwear and accessories brand, and now she was named chief creative officer.Company said, Mellon's role will remain unchanged, control of brand image, including product design, public relations, PR and advertising activities.
Jimmy Choo's CEO Joshua Schulman said: "This appointment is confirmed Tamara on the company's brand image and design have made important contributions. New jobs to the Tamara's more responsibility, I hope she can have better result in Jimmy Choo. "
Sandra Choi continue as creative director of Jimmy Choo, is mainly responsible for product design.

Jimmy Choo founder--Tamara Mellon's fashion war

In the eyes of the world, Tamara Mellon is the incarnation of Jimmy Choo high heels: sexy, gorgeous, smart, independent, strong. And, as you would expect, in her huge shoe, the display even she herself can not remember the number of shoes (800 pairs?), And almost all of them came from Jimmy Choo. Sports shoes and Ugg only exception, but only temporarily, because, Jimmy Choo has reached an Ugg, sport shoes will also come in a few months.



14 years ago, when Tamara was the British edition of "Vogue" accessories editor carries his father TomYeardye investment of 25 million pounds with the ethnic Chinese race shoemaker Jimmy Choo jointly founded the Jimmy Choo brand. Today, Tamara monopoly of the legendary women's shoes Kingdom which worth hundreds of millions of U.S. dollars, and the other two had away. In 2001, Jimmy Choo sell 51% of the shares, making back to custom shoemaker, he is gone quite helpless. In 2004, Tom Yeardye suffering from sudden death of brain tumor. Later, Tamara's business was flourishing, but life can not be peaceful. In 2005, she and her husband divorced. In 2007, she ended the power struggle within the board, successful replacement of investors, to consolidate his position. In 2008, she and her mother fight a lawsuit stake, finally, she wined.

She did not care to left others cold impression. "People think they know me, in fact, everyone in life has a complex side. We sometimes are hurt by who we love ... ...The important thing is how you do,this life makes you stronger or destroies you.She admitted, her childhood was very bad,not identity by family.These years desperately want to succeed, all in order to escape the shadow and prove self."I never rely on men, including husband, boyfriend and father."This sentence is like can be engraved on each pairs of Jimmy Choo high-heeled shoes'soles.

Jimmy Choo handbags:2010 Cruise series

Jimmy Choo accessories design such as handbags and shoes have always been won a woman's heart.The new edition of the 2010 Cruise series come up with a new design full of western color,respectively with rich punk color tassels, decorative nails, psychedelic cowboy cloth,as well as the details of cowboy belt buckle decorated,each handbags and high heels has its own English name,is absolutely unique,even the Jimmy Choo founder and president Tamara Mellon had said: "Cruise 2010 series boldly mix the United States cowboy's heroic temperament,and British punk spirit two kinds of styles,and put together a variety of decorative detail, vivid images and color.Believe every design makes a woman madly in love.